How long until we see results on Amazon?

Most brands see measurable ranking improvements within 2-4 weeks of listing optimization. Significant traffic and revenue gains typically follow within 6-12 weeks. Our keyword research for ecommerce guide explains the methodology behind these results.

Do you manage Amazon PPC as well?

Our focus is organic Amazon SEO. However, we coordinate with your PPC team to ensure organic and paid strategies complement each other for maximum visibility.

Can you help with Amazon Brand Registry and A+ Content?

Yes. We guide A+ Content strategy and help you make the most of Brand Registry features like enhanced brand content, brand stores, and brand analytics. Our content writing team can also create the optimized copy for your A+ modules.

What Amazon marketplaces do you support?

We work with all major Amazon marketplaces including US, UK, DE, FR, IT, ES, NL, and more. Our keyword research is localized for each marketplace.

Is Amazon SEO worth it if we already run PPC?

Absolutely. Organic rankings compound over time and reduce your dependency on ad spend. Most of our clients see organic revenue grow while maintaining or reducing their PPC budget.

Amazon SEO

Amazon SEO Services That Get Your Brand on Top

We optimize your Amazon listings, backend keywords, and A+ content to boost organic visibility and drive more sales - without increasing ad spend.

Book an Amazon SEO Audit

Trusted by 20+ brands scaling their Amazon organic presence

Full-Service Amazon SEO

Full-Service Amazon Search Optimization

Listing Optimization

We optimize titles, bullet points, and descriptions with high-converting keywords that match Amazon’s A9 algorithm requirements.

Backend Keyword Strategy

We fill every available backend search term field with relevant keywords shoppers actually use - maximizing your indexation without keyword stuffing.

A+ Content Guidance

We guide your A+ Content strategy with SEO-optimized modules, comparison charts, and brand storytelling that improves conversion rates.

Search Rank Tracking

We track your organic rankings for priority keywords daily so you always know where you stand and how you’re trending.

Competitor Monitoring

We monitor competitor listings, keyword strategies, and ranking changes so you can stay ahead of the competition.

Monthly Reporting

Clear monthly reports on impressions, clicks, conversion rate, and revenue attribution from organic Amazon search.

Our Playbook

How We Optimize Your Amazon Presence

Phase 01

Account & Catalog Audit

We analyze your entire Amazon catalog - listings, backend fields, A+ content, and indexation status to identify every optimization opportunity.

Phase 02

Keyword Research & Mapping

We research high-volume, high-converting Amazon search terms and map them to each product listing for maximum relevance.

Phase 03

Listing Optimization

We rewrite titles, bullets, descriptions, and backend fields. Every character is optimized for both the algorithm and the shopper.

Phase 04

Ongoing Optimization

Amazon search is dynamic. We continuously monitor rankings, test listing changes, and adapt to algorithm updates and seasonal trends.

Case Studies

Client Results From Our Amazon SEO Work

Two recent examples of what Amazon listing optimization delivers.

Consumer Electronics · Amazon SEO

Electronics Brand Amazon Domination

+280%Organic Impressions

Top 5For 40+ Keywords

6 moTimeframe

“EcomSEO’s Amazon optimization turned our underperforming listings into category leaders without increasing our ad spend.”— VP of Ecommerce, Consumer Electronics Brand

View case study

Health & Beauty · Listing Optimization

Beauty Brand Listing Overhaul

+165%Conversion Rate

$890KOrganic Revenue

9 moTimeframe

“The listing rewrites and backend optimization delivered results we didn’t think were possible from organic alone.”— Amazon Channel Manager, Beauty Brand

View case study

View All Case Studies →

Expert Insights

7 Amazon SEO Tips From Our Team

After optimizing hundreds of Amazon listings, these are the highest-impact actions we recommend.

Amazon’s A9 algorithm weighs the first 80 characters of your title most heavily. Put your primary keyword and brand name first, then add secondary keywords and key product attributes. Never stuff - keep it readable.

Amazon vs Google

Amazon SEO vs Google SEO: Key Differences

They’re both search engines, but the ranking factors and optimization strategies are fundamentally different.

What Amazon’s Algorithm Cares About

Amazon’s A9 algorithm prioritizes purchase intent, conversion rate, sales velocity, and product relevance. Unlike Google, backlinks, domain authority, and page speed are irrelevant. What matters is: does the listing match the search query, and does the shopper buy? Pricing, reviews, inventory levels, and fulfillment method (FBA vs FBM) all influence rankings in ways that have no Google equivalent.

Where Google SEO Tactics Fall Flat on Amazon

Long-form content doesn’t help on Amazon - you have strict character limits. Link building is meaningless. Technical SEO concepts like canonicals, crawl budget, and Core Web Vitals don’t apply. Amazon SEO requires a completely different skillset focused on listing copywriting, backend optimization, and conversion rate optimization within Amazon’s constrained format.

Why Specialized Amazon SEO

Why Your Brand Needs Specialized Amazon SEO

Generic SEO agencies treat Amazon like Google with a shopping cart. It’s not even close.

What Generic Agencies Miss on Amazon

Backend search term optimization that goes beyond basic keywords, category node selection that determines where your product appears in browse, variation strategy that can consolidate or split reviews and rankings, brand analytics data that reveals exactly what shoppers search for before and after viewing your listing, and the interplay between organic rankings and PPC performance. Amazon SEO is a specialized discipline - we’ve built our practice around it.

The Team

Who Does the Work

Fabian van Til

Strategy & Innovation

Fabian leads Amazon SEO strategy. He has worked across multiple marketplaces for 8+ years, and brings both growth strategy and deep A9 algorithm knowledge to every Amazon engagement.

Dimitar Georgiev

Technical & On-Page SEO

Dimitar builds the data systems and tracking infrastructure for Amazon campaigns. He handles ranking analysis, keyword research automation, on-page listing optimization, and performance monitoring.

Martinijan Trajkovski

Off-Page & Link Building

Martinijan runs external traffic strategies and digital PR to boost Amazon listing authority. He builds the external signals that complement organic Amazon rankings.

Gjorgi Jovev

Content, Link Building & PR

Gjorgi writes the Amazon listing copy and A+ content, and runs link building and PR campaigns for Amazon brands. He handles keyword mapping, bullet point optimization, backend search term strategy, and outreach to earn external links.

Meet the Full Team →

Outcomes

What Amazon SEO Delivers

3.2xAvg. Impressions Growth

+85%Click-Through Improvement

+22%Conversion Rate Lift

$2.4M+Revenue Attribution

Deliverables

What You Get Every Month

Transparent deliverables tied to your Amazon revenue goals. No fluff, no vanity metrics.

Listing AuditsFull catalog review with optimization priorities and indexation checks

Keyword ReportsSearch term research, ranking tracking, and keyword opportunity analysis

Content UpdatesListing rewrites, bullet point optimization, and A+ content guidance

Backend OptimizationSearch term field optimization, category node review, and attribute updates

Competitor AnalysisMonthly competitor ranking analysis with strategic recommendations

Review StrategyReview monitoring and strategies to improve review velocity and ratings

Performance ReportsMonthly impressions, clicks, conversion rate, and revenue attribution data

Strategy CallMonthly 30-min call to review progress, discuss trends, and align on priorities

FAQs

Frequently Asked Questions

Amazon’s A9 algorithm prioritizes purchase intent, conversion rate, and sales velocity - not backlinks or domain authority. Our Amazon SEO strategy is built specifically for Amazon’s ranking factors. Read more about ecommerce SEO keywords and how they differ across platforms.

Ready to Fix Your Amazon Rankings?

Get a free Amazon SEO audit and find out exactly what’s holding your listings back.

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